Our impact

We believe that businesses can be a force for good and that is why we are focused on our commitment to transparency and our belief that together we’re stronger. To ensure this, we have decided to share our company’s values & principles, what we measure and our operational procedures for People, Community and Planet.

How our 100% profit for charity model works:
After all the cost of bring you our amazing products and services, we use the rest to invest in programs that are dedicated and designed to help our children thrive in school.

Downloadable PDFs:
To help us learn and grow together, below we share our current internal miei. documents for you to review.

Hiring Policy Induction & Onboarding Process Personal & Professional Enhancement


We believe that a good company has a strong leader who believes in the vision, loves their people, creates processes to promote diversity and puts their people’s best interest first.

The responsibility of the leader is to create and maintain an effective team, to exist for their people and spend most of their day supporting and developing them. The responsibility of each member is to protect and maintain an effective team, to support the company’s vision, to hold each other accountable and to always do the right thing for their people, community and planet.

We focus on:

  • hiring well
  • building a multi-skilled and supportive workforce
  • sharing the “why” to each method, not just the “what” and “how”
  • communicating intensively and sharing information
  • supporting employee development and lifestyle
  • encouraging engaging meetings with passionate debates
  • inviting idea sharing and
  • rewarding bravery

To help us learn and grow together, we share how MIEI operates for you to review. If there’s something you’d like to see or think we should consider, please let us know.

  • Hiring Policy
  • Induction and onboarding process
  • Personal and Professional enhancement
  • Meeting structures and guidelines (coming soon)
  • Training and miei. Masterclass (coming soon)
  • Annual strategy guidelines (coming soon)
  • Employee handbook (coming soon)
  • Company handbook (coming soon)


We have the deepest respect and care for all the businesses and people within our communities.

To ensure we don’t just co-exist in this beautiful world of ours or add unnecessary noise, we’ve made it our mission to help bridge this gap. To do this, we focus on servicing some of the needs of our businesses to enable us to support the needs of our people who are most vulnerable.

We are proud to share, collaborate and support businesses that exist to support youth education and training.

The communities we support either financially, in-kind or with work experience/workshops:

  • The Monash Children’s Hospital (Financial & In-kind)
  • The Smith Family (Financial & In-kind)
  • The Big Issue (Vendors direct)
  • Catalyst Training & Disability Services (Work Experience)
  • Emotion21 (Workshop & In-kind)
  • Imandel Consulting (Work Experience)


We believe we should minimise our environmental footprint in any way we can. From our internal initiatives to your order's journey to your door, we'll always ensure we're acting in best practice to commit to our zero-waste goal.

Below are some of the things we’re doing and measuring to help us identify how else we can improve.

  • 83% of flowers repurposed
    We do not procure perishable stock to an unknown demand and we have a “take me home” program for our used flowers.
  • 10,089 water vials reused
    All of our wrapped bouquets are despatched with each stem containing a water source to ensure our flowers are fully hydrated at all times, before using a water sachet, we reuse the vials from our suppliers first.
  • 699kg of cardboard recycled
    So many of the items we stock come packaged in cardboard boxes or contains disposable materials. We are doing our best to reuse as much cardboard packaging as possible before recycling. This is an area we are aware we can do better to further help minimise our impact.
  • 82kg of soft plastic recycled
    Many of the flowers we collect come packed with a soft plastic sleeve to prevent them from getting bruised/damaged during transit, we do our best to repurpose them in our “take me home” corner first before recycling them with Redcycle.
  • 3,375 (or 27.3kg!) of Nespresso coffee capsules
    We are a Nespresso collection hub for customers to drop off their used Nespresso coffee pods/capsules.
  • Paperless receipts
    We sincerely apologise in advance if you like to collect paper receipts. All of our tax invoices/proof of purchases are sent via text message or emailed to your nominated account.
  • Sendle (delivery partner)
    Sendle is a 100% carbon neutral delivery service that supports sustainability initiatives around the globe!
  • EcoCart (offsets carbon on online orders!)
    EcoCart automatically calculates and eliminates the carbon footprint of your order at checkout and uses that cost to fund our chosen project (fuel-efficient cookstoves in Myanmar).


    80% of our flowers......


    480 plastic water vials......


    15kg of soft plastics.....

    Learn More About Our Impacts


    Total raised & counting